Four players, two new strategies and one very close finish. Want in on the next session? Sign-up link in our bio.
Social media for board and card game publishers
Social media for board game publishers, from playtest to launch day.
Your game has a story: the playtests, the art, the components, the launch. Ember Social turns your photos of the table and the box into finished posts that use your game’s real names and never invent rules, ready for you to approve.
Made for game publishers
What Ember does differently for a game publisher
Set up for board and card games, Ember writes like someone who has actually played your game.
- A voice that is playful, clever and welcoming to new players
- Posts that cover launch and crowdfunding news and behind-the-scenes design, as well as play itself
- Cards, components and art described using the exact names printed on them, with no rules invented
- Your games kept as products, so posts name the right title and edition
- A call to action to come and play
- Posting times that start from evening, when product posts tend to do well, then follow your own results
Post ideas
What a game publisher can post about
Ember’s board and card game setup plans around the first five. The rest are ideas that suit many publishers.
- A game night or playtest moment, inviting players to share their own table photos
- A playtest, convention appearance, launch or crowdfunding date, restock or new expansion
- A how-to-play, strategy tip or design story
- One card, component or piece of art, using the exact names printed on it
- An invitation to playtest, back, review or host a game night
- The prototype next to the finished box
- An artist spotlight for one illustration
- A rules question players often ask, answered from the rulebook
- Unboxing: what is in the box, piece by piece
- A countdown to the crowdfunding launch
- A shop or café that stocks your game
- Player counts and play time, for people deciding whether to buy
Example posts
Three posts for a fictional game publisher
Lanternfish Games is a fictional business, used here to show the kind of posts Ember makes. These are not real customers or real posts.
One of 48 character cards, illustrated in-house. Which card would you pick first?
The game we have been testing all year is ready. Back it this month and help us print the first edition.
Setup
You don’t have to tell Ember you’re a board and card game publisher
During setup Ember works out what kind of business you are from what it has already learned, sets itself up for a board and card game publisher, and asks you in chat to confirm. If it got it wrong, you say so and it changes. A choice you make yourself is never overridden.
Works with Instagram, Facebook, TikTok, YouTube, Bluesky, X, Pinterest and LinkedIn. Threads is coming soon.
Will Ember get my game’s rules wrong?
Ember is set up never to invent rules and to use the exact names printed on your cards and components. Every post still waits for your approval, so you can check anything before it goes out.
Can Ember help with a crowdfunding launch?
Yes. Launch and crowdfunding news is one of the themes Ember’s game publisher setup plans around. Give Ember your dates in chat and it builds the posts for you to approve.
Your business has plenty to say
Ember makes it easy
to keep saying it.
Start with your own photos and brand. Ember builds the posts; you approve them from your phone.
14 days free. No credit card required.