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Social media for food trucks

Social media for food trucks, so people can find you today.

A food truck lives on people knowing where you are. Ember Social turns your photos of the window, the line and the menu board into finished posts that say where to find you, what is on today and why it is worth chasing down. You approve; Ember posts.

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Made for food trucks

What Ember does differently for a food truck

Set up for a food truck, Ember puts today’s location and menu first.

  • A voice that is fun, bold, crave-making and on the move
  • Posts centered on today’s location and hours, menu items, specials, events and customer love
  • A call to action that says “Find us today”
  • Your menu learned exactly as written, prices included
  • Posting times that start from when food posts tend to do well, late morning and early evening, then follow your own results

Post ideas

What a food truck can post about

Ember’s food truck setup plans around the first five. The rest are ideas that suit many trucks.

  1. A customer in line or enjoying their order
  2. Where to find us: today’s location, hours or an upcoming event
  3. The special of the day or a seasonal item
  4. One menu item and what makes it worth chasing down
  5. A catering, booking or loyalty post
  6. This week’s stops, all in one post
  7. Sold out: a thank-you, and where you will be tomorrow
  8. A festival, brewery or market you will be at
  9. Prep in the truck before the window opens
  10. A new item on the board this week
  11. Weather changes: when you are open in the rain
  12. Private events and office lunches you can be booked for

Example posts

Three posts for a fictional food truck

Rolling Comal Tacos is a fictional business, used here to show the kind of posts Ember makes. These are not real customers or real posts.

Where to find usToday: Main Street lot, 11 to 3.

Birria tacos are on. Come early; we sold out by 1:30 last Friday.

Special of the dayOne day only: green chile pork.

Slow-cooked overnight. Ask for it with extra lime.

Book usBring the truck to you.

Office lunches, parties and weddings. Message us for dates.

Good to know

Tell Ember where you will be

Ember does not track your truck. Tell it where you will be in the chat, add a photo, and it builds the “find us today” post for you to approve. Your stops and hours only appear in posts when you have given them to Ember.

Setup

You don’t have to tell Ember you’re a food truck

During setup Ember works out what kind of business you are from what it has already learned, sets itself up for a food truck, and asks you in chat to confirm. If it got it wrong, you say so and it changes. A choice you make yourself is never overridden.

Works with Instagram, Facebook, TikTok, YouTube, Bluesky, X, Pinterest and LinkedIn. Threads is coming soon.

Questions, answered

The practical details.

Still wondering? Talk to a person.

Can Ember post my location every day?

Ember makes the posts, but it does not know where your truck is unless you tell it. Share today’s spot in the chat and Ember builds the post for you to approve. You choose how often Ember posts.

Does Ember work for a one-person truck?

Yes. Ember works well for small businesses where the owner has no time for social media: you add photos and approve posts on your phone, and Ember does the rest.

Your business has plenty to say

Ember makes it easy
to keep saying it.

Start with your own photos and brand. Ember builds the posts; you approve them from your phone.

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14 days free. No credit card required.