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Social media for bakeries

Social media for bakeries, fresh out of the oven.

The best posts in a bakery happen before sunrise. Ember Social turns your photos of the morning’s bake, a custom cake or a seasonal loaf into finished posts in your colors and voice, so they are ready to approve by the time you open the doors.

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Made for bakeries

What Ember does differently for a bakery

Set up for a bakery, Ember knows what bakery customers come back for.

  • A voice that is warm, homey and indulgent
  • Posts centered on fresh bakes, seasonal treats, custom orders, behind-the-oven moments and customer love
  • A call to action to order ahead or stop by
  • Your breads, pastries and cakes learned from your menu or price list, exactly as written

Post ideas

What a bakery can post about

Ember’s bakery setup plans around the first five. The rest are ideas that suit many bakeries.

  1. A customer favorite, inviting people to share their go-to treat
  2. New hours, a seasonal menu, custom-order details or an event
  3. A seasonal or signature bake
  4. One item and what makes it special
  5. A custom-order, loyalty or local-partnership post
  6. The first tray out of the oven this morning
  7. A cross-section: the crumb, the layers, the filling
  8. Holiday pre-order dates, posted early
  9. A wedding or birthday cake you finished this week
  10. The baker behind the bread, and what time they start
  11. What sells out first, and what time to come in for it
  12. A day-end deal, so nothing goes to waste

Example posts

Three posts for a fictional bakery

Sweet Crumb Bakery is a fictional business, used here to show the kind of posts Ember makes. These are not real customers or real posts.

Seasonal bakePumpkin loaves are back.

Baked fresh every morning this fall. Order ahead for the weekend; they go fast.

Behind the ovenOut of the oven at 6:40.

The first croissants of the day, still crackling. Doors open at 7.

Custom ordersYour cake, your way.

Birthdays, showers and everything in between. Custom orders need a week’s notice.

Setup

You don’t have to tell Ember you’re a bakery

During setup Ember works out what kind of business you are from what it has already learned, sets itself up for a bakery, and asks you in chat to confirm. If it got it wrong, you say so and it changes. A choice you make yourself is never overridden.

Works with Instagram, Facebook, TikTok, YouTube, Bluesky, X, Pinterest and LinkedIn. Threads is coming soon.

Questions, answered

The practical details.

Still wondering? Talk to a person.

Can Ember post about custom orders?

Yes. Custom orders are one of the themes Ember’s bakery setup plans around. Tell Ember your lead time and details in chat and it uses them in posts you approve.

Do I need professional photos?

No. Ember works from the photos you take on your phone. It reads each photo, picks a layout that fits it and keeps the important part clear of text.

Your business has plenty to say

Ember makes it easy
to keep saying it.

Start with your own photos and brand. Ember builds the posts; you approve them from your phone.

Start your free 14-day trial Request a demo

14 days free. No credit card required.