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Social media for restaurants

Social media for restaurants, made from your own kitchen and dining room.

You didn’t open a restaurant to write captions at midnight. Ember Social turns the photos you already take, the plate on the pass, a full table, tonight’s special, into finished posts in your restaurant’s voice. You approve them on your phone; Ember schedules and publishes them.

Made for restaurants

What Ember does differently for a restaurant

When Ember is set up for a restaurant, it changes how it writes, what it posts about and when.

  • A voice that is inviting, appetizing and hospitable, and proud of the food
  • Posts centered on signature dishes, specials, behind-the-kitchen moments, reservations and events, and guest love
  • A call to action to book a table or order online
  • Your menu learned exactly as written: paste it or add a photo of it, and Ember reads every dish and price so posts name them correctly
  • Posting times that start from when food and drink posts tend to do well, late morning and early evening with Fridays and Saturdays weighted up, then follow your own results

Post ideas

What a restaurant can post about

Ember’s restaurant setup plans around the first five. The rest are ideas that work well for many restaurants.

  1. A guest moment, inviting diners to share their favorite dish
  2. A new menu, special hours, an event or a milestone
  3. Tonight’s special or a signature dish
  4. The story of one dish or ingredient, and why guests love it
  5. A reservations, loyalty or event post that brings people back
  6. Meet the kitchen: the person behind a dish
  7. A seasonal ingredient arriving, and what it is going into
  8. The room before service: tables set, lights low
  9. A private dining or large-party reminder ahead of the holidays
  10. Your supplier or farm, and why you buy from them
  11. A behind-the-pass shot during a busy service
  12. Brunch or lunch hours, for people who only know you for dinner
  13. A thank-you after a busy weekend or a sold-out night
  14. A drink pairing for a dish on the menu

Example posts

Three posts for a fictional restaurant

Olive & Thyme is a fictional business, used here to show the kind of posts Ember makes. These are not real customers or real posts.

A seasonal favoriteYour table. Our favorite season.

Seasonal pasta, a table with friends, and nowhere else to be. Join us for dinner this weekend.

Meet the kitchenMade by hand, every afternoon.

The pasta on your plate tonight was rolled this afternoon. Come taste the difference.

A table for tonightFriday has a table for you.

A few tables left for Friday night. Book a table online and we’ll save you a seat.

Setup

You don’t have to tell Ember you’re a restaurant

During setup Ember works out what kind of business you are from what it has already learned, sets itself up for a restaurant, and asks you in chat to confirm. If it got it wrong, you say so and it changes. A choice you make yourself is never overridden.

Works with Instagram, Facebook, TikTok, YouTube, Bluesky, X, Pinterest and LinkedIn. Threads is coming soon.

Questions, answered

The practical details.

Still wondering? Talk to a person.

Can Ember use my restaurant’s menu?

Yes. Paste your menu or add a photo of it, and Ember reads every item exactly as written, with its price. Your own list is always the menu, so posts name your real dishes correctly.

When will Ember post for my restaurant?

At times that start from when food and drink posts tend to do well, late morning and early evening with Fridays and Saturdays weighted up, then adjust to your own results. You choose how often: every day, 5 a week, 3 a week or your own schedule.

Does Ember post without asking me?

No. By default every post waits for your approval. Approve it in one tap on your phone, edit it, or reject it.

Your business has plenty to say

Ember makes it easy
to keep saying it.

Start with your own photos and brand. Ember builds the posts; you approve them from your phone.

14 days free. No credit card required.