Ember compared
Ember Social vs Hootsuite. The facts, side by side.
Hootsuite is a social media management platform for teams, priced per user, with monitoring, an inbox and reporting. Ember Social is a social media manager for small businesses, agencies and multi-location brands that makes the posts for you from your own photos and waits for your approval.
Side by side
Ember and Hootsuite at a glance
Hootsuite facts as of 11 November 2026, from Hootsuite’s own pages (listed at the end). Ember facts are from its current plans.
| Hootsuite | Ember Social | |
|---|---|---|
| What it does | Scheduling, an inbox, monitoring and reports for social media teams, with post and image generation | Ember builds finished posts from your own photos, website and brand, in your colors, fonts and voice |
| Price | Standard $99 and Professional $199 per user a month, Advanced up to $399 per user a month, in US dollars, billed annually. Enterprise priced on request | Starter $99, Growth $249 and Pro $499 a month (US dollars), each with a free 14-day trial |
| Free trial | 14 days | 14 days, no credit card |
| How you pay | Per user | A monthly plan that includes channels: 2 on Starter, 4 on Growth and 8 on Pro |
| Team members | Each user is paid for. Assigning and auto-routing messages to team members on Advanced | Unlimited on every plan, with owner, admin, editor and viewer roles. Messages are not assigned or routed to a person |
| Social accounts | Up to 10 on Standard; unlimited on Professional and above | Up to 2 on Starter, 4 on Growth and 8 on Pro |
| Approval before posting | Content approval with your team on Advanced | Every plan: by default nothing is published until you approve it |
| Inbox | One inbox on Standard; automated inbox replies from Professional | Every plan: comments from Instagram, Facebook and Bluesky, and X posts that mention you, in one inbox. On Starter you type your own replies; on Growth and Pro, replies are drafted for you to approve, with optional automatic likes and simple replies. Replies are sent on Instagram and Bluesky, and on X when the person @mentioned you |
| Monitoring and benchmarking | Brand and competitor monitoring; benchmarking against 5 competitors on Standard, up to 20 on Professional | Competitor tracking on Growth (up to 3 competitors, checked weekly) and Pro (up to 10, checked daily, side by side with your own posts), from public Instagram and Bluesky posts, and website pages. Ember does not search the networks for what people say about your brand |
Hootsuite’s page says its prices are based on annual billing and exclude taxes, and that monthly billing costs more per user.
When Hootsuite fits
Where Hootsuite is the better choice
Hootsuite is likely the better fit if:
- You run a social media team and need inbox messages assigned and routed to the right person
- You need social listening, brand monitoring, benchmarking against up to 20 competitors, or custom reports
- You manage more social accounts than Ember’s plans include
When Ember fits
Where Ember is the better choice
Ember is made for businesses, agencies and brands that have things worth posting but no time to turn them into posts. It fits if:
- You run a business, a client list or a group of locations rather than a social media team, and want the posts made for you
- You want posts built from your own photos in your colors, fonts and voice
- You want to start at $99 a month for the whole business, with unlimited team members, rather than paying per user
Sources
Where these facts come from
Facts about Hootsuite are from Hootsuite’s own public pages, read on 11 November 2026: Hootsuite plans page (https://www.hootsuite.com/plans). Prices and features change, so check their pages for the current offer.
Last reviewed November 2026. Hootsuite is a trademark of its owner. Product names are used only to identify the products. Ember Social is not affiliated with, endorsed by or sponsored by Hootsuite.
How does Ember’s price compare with Hootsuite’s?
As of 11 November 2026, Hootsuite Standard is $99 per user a month billed annually. Ember Starter is $99 a month for the business, with up to 2 channels and 30 approved posts a month. The two are priced on different things: Hootsuite per user, Ember per business.
Your business has plenty to say
Ember makes it easy
to keep saying it.
Start with your own photos and brand. Ember builds the posts; you approve them from your phone.
14 days free. No credit card required.